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KOLs and Celebrities are categorized

Apart from the enterprises, KOLs and celebrities are the next target to being categorized into Yellow and Blue side.

Facebook 黃色娛樂圈 has published “yellow/blue” lists for HK artists, singers, DJs and YouTubers recently. The list has been shared on LIHKG and different Facebook pages/groups, and created active discussions.

Posts with relatively higher comment counts:

記你老母 Page [LINK]



Brands should keep monitoring closely the activities of the influencer/celebrities. It can help them to take immediate action if there are any potential threats. Social Power offers KOL Audit and social listening services which can help protect your brand's health! To learn more about our services, please click here.


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