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    • Featured (3) 3 posts
    • Social Hot Topic (30) 30 posts
    Contractual Disputes among Mandycat

    Contractual Disputes among Mandycat

    On 20 Nov, MandyCat, a local illustrator, published a post grumbling on the contractual disputes among MandyCat and the media agency. Followers have supported MandyCat and stayed tuned on the news update. As of 2 Jan, MandyCat posted a image which was a decalcification by U Magazine, explained the disputes and expressed regret for the displeasure caused. Followers were dissatisfied with U Magazine's claim as it did not show respect to the creator. Source: Mandycat [20 Nov: LI
    Insights from #YouTubeRewind2019HK

    Insights from #YouTubeRewind2019HK

    YouTube Rewind 2019 has announced Top 10 Break-Out YouTube Channels this year. Two political affairs channels are found on top 3 ranks, including BarryMa TV and 志森與志豪, implying political-related video was popular among local audiences this year. The 2nd channel was Pui Nam, a lifestyle KOL specialized in fashion and beauty. In addition,“Lifestyle – Motor” type had captured audiences’ attention on YouTube this year. Want to know more social insights? Click here to subscribe So
    KOLs and Celebrities are categorized

    KOLs and Celebrities are categorized

    Apart from the enterprises, KOLs and celebrities are the next target to being categorized into Yellow and Blue side. Facebook 黃色娛樂圈 has published “yellow/blue” lists for HK artists, singers, DJs and YouTubers recently. The list has been shared on LIHKG and different Facebook pages/groups, and created active discussions. Posts with relatively higher comment counts: 記你老母 Page [LINK] PLAY HARD 玩硬 Group [LINK] Brands should keep monitoring closely the activities of the influencer
    Politics-related Claims from Local Celebrities

    Politics-related Claims from Local Celebrities

    Politics-related Claims from Celebrities, Triggering Sensitive Discussion Pakho Chau, Cecilia Cheung and other celebrities published posts on social media, quoting from President Xi on "ending violence & chaos, restoring order" regarding recent civil activities & politics-related issues. Netizens tended to react negatively and triggered heated arguments. It was the second post from Pakho after he removed all Instagram posts for being accused of supporting the Hong Kong ind
    In what extent the endorser certifies the brand's political stance?

    In what extent the endorser certifies the brand's political stance?

    In October, Jointedheart's promotion engaged influencers who maintain a high profile in supporting pro-democracy protesters, including Cuson, Chaoyat and 東方昇. However the business was generally considered as blue color (pro-establishment camp) which directed netizens' conversations towards its background with political concerns. One-third of comments were political related under those sponsored posts. Although the endorser might not fully represent brand's stance, it implied
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