CCTV resolved PR CrisisDefused Public Anger after CCTV disclosed On 26 Oct, a notice with improper terms was posted outside Jointedheart restaurants, which...
In what extent the endorser certifies the brand's political stance?In October, Jointedheart's promotion engaged influencers who maintain a high profile in supporting pro-democracy protesters, including...
How one tweet sparks $4 billion nightmare for NBA China?Oct 4: The crisis started from Daryl Morey, who published a tweet voicing his support for pro-democracy protesters in Hong Kong. Oct 6:...
Concerning TV Commercials (2)There was a new Facebook Page called "五毛電視cctvb - 廣告宣傳部", calling advertisers not to place ads on TVB. To note, the page gathered over...