In October, Jointedheart's promotion engaged influencers who maintain a high profile in supporting pro-democracy protesters, including Cuson, Chaoyat and 東方昇. However the business was generally considered as blue color (pro-establishment camp) which directed netizens' conversations towards its background with political concerns.
One-third of comments were political related under those sponsored posts. Although the endorser might not fully represent brand's stance, it implied the endorser (esp. in high profile) would raise netizens' concerns on the brand's political standpoint,