Sudden Public Endorsement on Life Bread
There were reports on HKPF tried to insult protestors in PolyU last week, saying the protestors can only intake Life Bread while people outside can enjoy life. After this being reported, the public was urged to buy Life Bread for lunch in the next day in which many people took the action. HKTVmall also used its own way to take response on this incident which generated good response from netizens, with some comments on good marketing strategy.
Promotion from HKTVmall [URL]