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CCTV resolved PR Crisis


Defused Public Anger after CCTV disclosed

On 26 Oct, a notice with improper terms was posted outside Jointedheart restaurants, which aroused netizens’ fury to a sudden surge in buzz volumes through social media. Jointedheart official took prompt actions to make clarification and further disclosed CCTV footage, which the footage proof successfully reduce public suspicion as well as negative emotions.

Sources:

The official statements from Jointedheart [URL] [URL]

#SocialMediaCrisis