Can a KOL be a fence-sitter to approach different audiences?


KOL James Hong is being criticized by publishing different contents on Facebook & Weibo. Vary opinions were found on different social platform from a KOL, but seems it's not appreciated by general netizens. James Hong's Weibo published favorable posts towards pro-Beijing camp while his Facebook expressed support to pro-democracy movement in Hong Kong.

James clarified the incident after two days, saying that Weibo was managed by 3rd party in China and will terminate the cooperation with immediate effect.

Source:

華爾街狠人 [URL]

Joshua Wong [URL]

#KOL

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