What do you feel when you decide to involve in a lucky draw but it crashes unluckily? Hong Kong Tourism Board presented Lucky Draw for Celebration with HK$4 million in prizes on New Year’s Eve 2019. The draw took place online but errors and crashes occurred during the game period, leaving many participants unable to complete their registration and join the draw. There were over 76,000 reactions collected from all pertinent Facebook posts. We break down the usage of reactions