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    • Featured (3) 3 posts
    • Social Hot Topic (30) 30 posts
    Brand Boycott on Médecins Sans Frontières (MSF)

    Brand Boycott on Médecins Sans Frontières (MSF)

    Hatred Towards Médecins Sans Frontières (MSF) for Not Willing to Offer Help to People in Need Médecins Sans Frontières (MSF) on 18th Nov made a Facebook post on current political activities in Hong Kong, mentioning that, in terms of medical support, “resources and capacity to help is significant”. Netizens were frustrated and felt being let down, as MSF was accused to be detached towards social movement in Hong Kong. Later, Facebook page 有種責任叫堅持 made a post about MSF making w
    Self-Censorship of Ocean Park (1)

    Self-Censorship of Ocean Park (1)

    Over 48K interactions from 180 posts generated Sensitive voices about the Show was originally found on 26 Oct on social media, saying it was conveying hate speech regarding recent political affairs. Two days later, a local actress Celine Ma from Blue camp published a Weibo post that had triggered a further huge controversial discussion: Ocean Park Show was reviewed after Celine's opinion but this triggered rebound among netizens since it was regarded as self-censorship. The
    CCTV resolved PR Crisis

    CCTV resolved PR Crisis

    Defused Public Anger after CCTV disclosed On 26 Oct, a notice with improper terms was posted outside Jointedheart restaurants, which aroused netizens’ fury to a sudden surge in buzz volumes through social media. Jointedheart official took prompt actions to make clarification and further disclosed CCTV footage, which the footage proof successfully reduce public suspicion as well as negative emotions. Sources: The official statements from Jointedheart [URL] [URL] #SocialMediaCr
    How one tweet sparks $4 billion nightmare for NBA China?

    How one tweet sparks $4 billion nightmare for NBA China?

    Oct 4: The crisis started from Daryl Morey, who published a tweet voicing his support for pro-democracy protesters in Hong Kong. Oct 6: The Chinese Basketball Association, CCTV 5, Tencent Sports said would suspend all cooperation and live streaming. Oct 8: NBA Commissi oner Adam Silver has made it clear he would not apologies for Mr Morey's tweet, citing the American league's values of "equality, respect and freedom of expression". Oct 9: Major partners including Ctrip, Dicos
    Social Media Crisis Type

    Social Media Crisis Type

    With the power & impacts of social media, a nice campaign goes rival easily but the obstacles and traps for Marketers are growing bigger as well. From writing inappropriate contents for ad copies to bad arrangements of offline events, a mismatch of KOL or bad CS experience, there comes various risk level and viral speed. Preparation and a right response could make a huge difference though. Contact us to understand further! 呢個時代,要做一個成功嘅Marketer絕對唔容易,一唔小心就會跌入陷阱,醞釀一場又一場嘅公關災難。品牌對

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